Three Essential Secrets To Writing Great Article Content For Your Website:
Here's some information with the raw unadulterated truth about how you can create great content for your website - you don't have to be a great literary scholar - in fact its probably best if you are not. Now I'm not trying to sell you anything having to do with this process: no software, no pre-made websites, no nothing. Therefore I am going to tell you just good advice on how it really is, and not how the peddlers want you to hear it. This may differ from what you've heard, but its the real truth.
The old time news
writers knew it: when you write an article,
Its important to tell your readers immediately what it is so special about
your story that they should stop doing other things and put all of their
attention into reading it. Attention grabbing titles and opening lines are
critical. All too often online authors will start their articles by
attacking the topic indirectly, from very far away. If you take to long to
get to the point, folks will get bored and stop reading.
Frequently, when readers land on a web page with an article, they will only
see the upper, "above the fold"
portion of it and with that limited information in front of them, in a
matter of few seconds they will make a decision about whether to stay there
or to move on to scan other sources. So on the web, stating your
point quickly becomes a
very important factor since we know from user studies that visitors often
don't scroll down, so they will very frequently be left to read only the top
part of an article, and use that to decide if they want to stay or continue
searching. Remember that "Content is King' And Great, Unique content = a
popular and interesting website.
Three Steps to Generating Great Content:
First - Focus on Quality: A good quality article fires up the interests of the reader and pulls them in quickly. You have a limited amount of their time to convince them that 1) Your topic is an interesting one; 2) That you know your topic well; 3) That you will deliver on the promise of your exciting title; and finally 4) If they really want to know the full details of your topic, your website is well worth checking out – and show them how to get there. Many of my articles have the format of a good summary on the topic, but the website has those extra details (which is why folks just want to check it out).
Second - Write About Your Passions: Write on topics that you know and care about – it will make your writing a whole lot easier and your passion will make the result more compelling. Write about the topics where you have some genuine expertise. Write about things you enjoy doing. Picking a good title is also critical – titles can pull people in or push them away. Remember to get to your point quickly – rambling on for a long introduction can turn readers away. Don’t write long 3,000 word articles - shoot instead for something in the range of 500-1000 words for your articles. You have a limited time to capture their attention - don’t loose your readers.
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There are also a few things you need to remember to avoid when writing:
Don’t write over-optimized, keyword crammed, short, low quality articles – they are garbage and tell your readers they need to move on to some other source if they want to find some real information. Even if you write and post a thousand of them – they will pull very little traffic to your site. Five great articles will do better than 100 junk ones.
Don’t just rewrite someone else’s article – you can get tagged for copyright violations, and again this technique just screams of low quality junk. They actually have computer programs to alter articles to make the copied works supposedly "original". They ALL stink and produce only junk. Be original, new and creative – that’s the way to attract new readers.
Don’t make it excessively promotional. People read articles for content – not ads. As a rule, people want to avoid advertisements. Don’t write your article only as a “teaser” – something that takes the form of “Do you want XYZ? Then come to my website!” These have no content and deliver nothing worthwhile to the reader. Remember that to catch fish you need good bait or an attractive lure – fish rarely bite on a bare hook.
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